IL Top Docs and IL Top Dentists are proud to present the following recently reviewed and approved providers for October 2019. IL Top Docs Include: Cardiology Dr. Ronald Berger Dr. Edwin Ramos Critical Care Medicine Dr. Carl Barsanti Dr. Matthew J. Baugh Dr. Shashi Bellam Dermatology Dr. Kimberly Bauer Endocrinology, Diabetes, Metabolism Dr. Elena I. Barengolts Dr. Aaron Benjamin Family Practice Dr. Kavitha Bathala Dr. Galia L. Beitner Dr. Juliette Kalweit Dr. Jaini Mody Dr. Lindsey Olson Internal Medicine Dr. Lewis Barr Dr. Howard Bartman Dr. David Baumberger Dr. Michael Beck Dr. Charles A. Beck Jr. Dr. Sharon Berliant Dr. Gabriel Berlin Dr. Nader Beshay Medical Oncology Dr. Marta Batus OB/GYN Dr. Michael Bercek Ophthalmology Dr. Lisa Nijm Orthopedic Surgery Dr. Roland Barr Dr. Harpreet Basran Dr. David Beigler Pain Management Dr. Sheetal DeCaria Pediatric Endocrinology Dr. Tseghai Berhe Pediatrics Dr. Amee Bass Dr. David Baum Dr. Jason E. Becker Read the full article →

Creating an Effective Digital Physician-Based Marketing Plan   Traditional healthcare marketing uses advertising, branding and promotional methods to interact and build trust among the community in addition to highlighting specific medical expertise in order to acquire new patients.  Whereas physician marketing heavily focuses on specific physicians highlighting their unique accomplishments, qualifications, and services.    The goal of physician marketing is to build trustworthy relationships between doctors and patients inside and outside of the office. This type of marketing is essential to not only gaining new patients, but also maintaining the relationships doctors have with their existing patients.    When creating your strategic digital marketing plan, it’s important to keep the goals for your physician’s campaign in mind. For example, it’s imperative to increase the physician’s visibility, improve brand recognition of the practice, and prove that the physician is a thought leader in their specialty.    In order to reach these Read the full article →

Social Media Marketing Goals & Objectives If you’ve been following along with this blog series about social media marketing, then you already know that as a professional, social media is key to your business. You might be thinking…  My business is so unique!” And you’re right, your business is truly unique in its own way and this is something that we can highlight throughout social media.    There are three types of goals or objectives when using social media.  They are increasing website traffic Growing your community, Amplifying your brand awareness.  Depending on what is most important to you in your business right now, we can create content specifically aimed at reaching the desired goal or you can integrate all three into your social media marketing plan.   Number 1: Increasing YOUR Website Traffic: When your desired goal on social media is to gain hits on your website, this strategy Read the full article →

3 Reasons Why Every Doctor & Dentist Needs To Invest In Social Media Marketing    If you’re a doctor or a dentist, you need to be investing in social media marketing for your practice. Why you ask, well in this blog post I discuss the importance of businesses having a social media presence, and  outline exactly why it is so important, not just for any business but for all healthcare and medical professions.   Number 1: It is imperative for every business to be actively engaged on social media, but when it comes to medical professionals, it becomes even more essential.    Did you know that 68% of prospective patients form an opinion about your practice by just looking at one to six online reviews?    That’s MORE than half of prospective patients have already formed an opinion about them before learning anything about them, just from what others said.  Read the full article →

Does Your Business Need To Invest in Social Media Marketing?   Does your business need to invest in social media marketing? The short answer is YES, but before I tell you why, be sure you’ve read this blog which explains exactly what social media is.    As discussed in the aforementioned blog post, each social media platform has a specific purpose which can help elevate your brand in a unique way.  However, social media overall has been shown to be the key to customer success. There have been multitudes of studies conducted which show that customers reward companies who respond to their requests and complaints over social media.    In other words, your company greatly benefits from simply being active and listening to your audience on social media. By responding to questions, complaints, or acknowledging brand loyal customers in a timely fashion, you are increasing customer satisfaction and the likelihood Read the full article →